Cultivate
Competition Brief
2025
batch_fortyseven
Branding Design
2025
Going into my fourth year at Northumbria University, I worked with a small team to create an identity for our year group, something which has become a yearly tradition. Collaborating closely with fellow students, we aimed to produce something bold and distinctive that would help set us apart from the competition. The visual direction took its cues from the file‑naming conventions embedded in our studio workflow and the technology that shaped how we made and shared our work.
Companion
Competition Brief
2025
Trains can be difficult for everyone to navigate, especially those with mental health conditions. The companion is a device which helps guide the user through their journey with gentle nudges, just as a friend would.This project was a collaboration between Northumbria University and Innovia Technology. The brief centred around expanding a digital brand (trainline) into physical products and experiences.